Mazda Designed A Haribo-Themed Car For The Ultimate Sweet Escape

Images via Mazda UK PR

In 1994, Mazda, the Japanese automaker, and Haribo, the famed candy brand, came together to fuel sweet-toothed drivers. It was the Mazda 121 Goldy, a candy-colored car serving a touch of whimsy from the iconic Goldbears gummies.

Only 1,000 of these eye-popping vehicles were ever produced with the help of automotive manufacturer Hofele Design. The foundation of the ‘Goldy’ was the classic 121 model, which was primarily available in Europe, Japan, and Australia. It sported a rounded, bubble-like silhouette that made it a wonderful candidate to embody the confections.

Image via Mazda UK PR

The Mazda 121 Goldy was a special treat reserved exclusively for the German market. Painted in a vivid ‘Pop Yellow’ colorway, this car not only wore its candy inspiration proudly but also featured the image of the Haribo mascot on its steering wheel, driving home the sweet connection. 

Images via Mazda UK PR

Bear-themed wheel covers and a gummy bear print rear window shade helped deliver this sugar high, The Drive reports. It was a sweet ride through and through.

Images via Mazda UK PR

Drivers were indulged with not just the vehicle, but also 100 bags of Haribo candies. As if that weren’t enough, a cuddly Haribo teddy bear made the deal even sweeter.

Mazda Monday Fact: the Mazda 121 'Goldy' was launched in June 1994. Only sold in Germany, 1,000 examples were produced in cooperation with Haribo. The Haribo Gold Bear featured on the steering wheel and wheel trims - you even got 100 free bags of Haribo Gold Bears with the car pic.twitter.com/lhbbXNW5MB

— Mazda UK PR (@mazdaukpr) September 18, 2023

[via The Drive and Mazda UK PR, images via Mazda UK PR]