Tinder Opens Tattoo Parlor To Repurpose Body Art Inspired By Old Flames
By Mikelle Leow, 25 Sep 2023
Image via Tinder UK
Tinder isn’t just etching connections, but it’s also making sure you only ink down good memories. Tattoos, as the app has discovered, have become more attractive to daters over the years. Unfortunately, many of these cryptic symbols carry a whole lot of baggage.
If your body art serves as a reminder of a smudge in your life, Tinder has got your back, your arm, and everything in between. The dating platform has partnered with London tattoo studio Sixty Ink to open its first tattoo parlor. Instead of starting artwork from scratch, however, it is transforming existing tattoos that you had done in honor of an ex into something that’ll be more special to you at this moment.
Mentions of “tattoos” and “tatts” have creeped up by 183% since 2021 in UK Tinder bios, according to a press release. Body art offers a window to someone’s personality, which could make them seem more interesting to a match. The same can’t really be said for designs fully dedicated to former flames, unfortunately.
Since dating is all about new beginnings, Tinder is helping users start anew by reworking their tattoos at Ink Twice, the popup salon set up by Tinder and Sixty Ink, on October 11 to 13 for free.
“If you’ve ever had a tattoo that made you cringe, we feel you! We’ve seen many couples come into our salon to get matching tattoos with their significant other only to break up,” notes Claudio Traina, owner and lead artist at Sixty Ink. “We’re offering to turn those tattoos of your ex's name into artworks with a new meaning, as it’s all about rocking that fresh ink and getting back out there to date with confidence. So let's cover up the past and start a new inked-up chapter in your dating journey!”
Fans who wish to cover up their “ragrets” can find out more on the new Ink Twice website. Hopefully, they’re “ink twice” about their next tattoo!
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