Tesla Wants To Distract You From Cybertruck’s Absence With $150 ‘CyberBeers’
Image via Tesla
Tesla has been quenching fans’ thirst for the elusive Cybertruck with bizarre merchandise modeled after the vehicle. Parading the pickup’s features are items like a cat bed and even a McFlurry spoon—but still no Cybertruck in sight.
The latest tribute aims to give customers beer goggles to potentially make the over two-year-long wait feel shorter. Elon Musk’s automaker has introduced the CyberBeer, a 7% ABV Helles Lager brewed with European Noble Hops Saaz and Hallertau Mittlefruh.
The hoppy fuel comes wrapped in two matte black ceramic beer steins, called ‘CyberSteins’, that are glazed and fired to mimic the Cybertruck’s iconic geometric form. Meanwhile, the interior of each vessel boasts a glossy finish and bears the signature Tesla logo.
Images via Tesla
On side of the holder features graffiti-like lettering spelling the word CyberBeer, while the other face shows an odd hedgehog with the text, “haha cheers.” The latter illustration brings to mind a meme that’s appeared on the Tesla order confirmation page, consisting of a hedgehog saying, “haha yes,” per Electrek.
In terms of taste, the beer is infused with distinct herb and spice notes, along with hints of tea and citrus, taking the drinking experience from zero to 100 in no time. California-based Buzzrock Brewing Co has been tasked with crafting this concoction.
The two bottles of beer will set you back a rather steep US$150, though it might temporarily soften the blow for those who have already made their US$100 Cybertruck deposits.
Image via Tesla
While CyberBeer comes hot on the (w)heels of Tesla’s other Cybertruck-inspired beer, GigaBeer, the company has also brewed a Tesla Tequila in the past.
[via The Messenger, The Street, Electrek, images via Tesla]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
