McDonald’s Expressive Eyebrows Get Festive In Delightful Christmas Ad

Video screenshot via McDonald’s UK

McDonald’s encourages less talk, more action among eaters in its amusing new holiday commercial for 2023 that revives the animated eyebrows which have become a staple in recent campaigns.

Created by advertising agency Leo Burnett and directed by Shannon Murphy, the film, entitled Fancy a McDonald’s this Christmas?, sees people of all walks of life—including Santa—abandon their festive rituals. With train cancellations disrupting their boring plans, everyone marches down to the beloved fast-food restaurant for comfort. 

The video expands on McDonald’s UK’s Raise Your Arches series, where the brand’s logo and meals are famously replaced with a different set of arches: brows.

The actual Golden Arches appear more subtly in the film, guiding the gaze to song lyrics in a karaoke video and only emerging in full near a McDonald’s location at the end.

Video screenshot via McDonald’s UK

Set to Van Halen’s 1984 Jump, the spot is also one big tribute to Love Actually, and the muse is made most evident in a playful re-enacting of the cue card scene.

It’s cheerful, busy, and kind of chaotic—everything you’d expect from the holiday season.

[via Creative Review and Metro, video and screenshots via McDonald’s UK]