IKEA Invites Shoppers To ‘Take A Holiday From The Holidays’ In Festive Spot
By Mikelle Leow, 15 Nov 2023
Video screenshot via IKEA Canada
The holiday season often conjures images of bustling gatherings, festive decorations, and endless to-do lists. Amid the holiday whirlwind, IKEA Canada has launched a heartwarming campaign titled Take a Holiday from the Holidays, reminding viewers to seek moments of peace and tranquility as the cheerful chaos rages on.
In a creative endeavor brought to life by the agency Rethink and set to Tiffany’s soulful rendition of I Think We’re Alone Now, the film portrays a variety of characters carving out their own quiet corners in the midst of the holiday hustle.
Hiding away from loved ones, “Santa Claus” removes his beard and takes a breather, while a woman finds respite in a bathroom during a boisterous New Year’s Eve party.
The furniture giant plays a central role in this narrative, as the scenes are set in idyllic IKEA-furnished havens that make frenzied individuals feel right at home. Items like the ALMTJÄRN bath mat and HEMNES bed comfort merry-makers while they take a beat, illustrating the brand’s commitment to creating peaceful moments.
Holiday fatigue seems to be a running theme for Christmas advertising this year, with brands like McDonald’s and Marks & Spencer encouraging families to shake off tiring traditions and celebrate as they deem fit.
IKEA Canada’s festive campaign will run through December 24, and includes a French version, tailored for the Quebec market, that’s soundtracked by Les Sceptres’ Enfin seul ensemble. Both complement the film’s heartwarming reminder to pause, breathe, and find serenity when things get hectic this festive season.
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
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