Domino’s Unleashes Radical Delivery Electric Bikes With Built-In Pizza Ovens
By Mikelle Leow, 17 Nov 2023
Image via Domino’s Pizza Singapore / PR Newswire
Domino’s is baking up something great—and it’s not just pizzas. Piping-hot on the (w)heels of electric delivery cars, the fast-food chain is rolling out the ‘dxb’ electric bicycle, which is designed to ensure your order arrives as if it’s straight out of the oven.
Image via Domino’s Pizza Singapore / PR Newswire
The star of this high-tech innovation on two wheels is its built-in, fan-forced oven, which maintains a toasty 68°C (154°F) throughout the journey, guaranteeing that each pizza arrives at your doorstep with the freshness and gooey cheese stretch you’d expect from a just-prepared pie.
Image via Domino’s Pizza Singapore / PR Newswire
Coupled with the pizza pod is an advanced shock absorber system, reportedly reducing g-forces by 67%. This promises a smooth ride for the pizza with “zero” turbulence, ensuring it arrives in the same perfect condition as when it left the store.
Domino’s position as a provider for late-night cravings seems to be represented in these bicycles. When it gets dark, the futuristic-looking vehicles come aglow, thanks to their sleek light panels that also keep them visible on the road.
With the clever two-wheelers, Domino’s is “boldly going where no pizza company has gone before.”
Image via Domino’s Pizza Singapore / PR Newswire
Domino’s Group CEO and managing director Don Meij mentions that the brand has long been committed to rethinking pizza delivery, from testing drones to jetpacks.
“For us, delivering the perfect pizza is more than just a job—it’s our core purpose and runs deep within our DNA,” expresses Meij. “The dxb is the next exciting milestone in our quest to ensuring your pizza reaches you in record time without compromising on quality or taste… How is it being transported? What will it look and taste like when it gets to its destination? How do you ensure it's still hot and fresh?”
Image via Domino’s Pizza Singapore / PR Newswire
“Everything we do at Domino’s is designed to be delivered so our customers can enjoy the just-out-of-the-oven experience from the comfort of their home.”
Currently, Domino’s dxb e-bike isn’t making its rounds in the US, as it will only be available in areas overseen by Australia’s Domino’s Pizza Enterprises group. With than, a remarkable 12 international markets will stand to benefit from the fleet’s rollout, namely Australia, New Zealand, Belgium, France, The Netherlands, Japan, Germany, Luxembourg, Taiwan, Malaysia, Singapore, and Cambodia.
Image via Domino’s Pizza Singapore / PR Newswire
[via Electrek and Cycling Weekly, images via Domino’s Pizza Singapore / PR Newswire]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.