Hidden Valley Ranch Brings 2X The Fun With Wacky Double Bottle In ‘Self-Collab’
By Mikelle Leow, 17 Nov 2023
Image courtesy of Hidden Valley Ranch
Hidden Valley Ranch is doubling down on its confidence by setting out on a unique collaboration—with itself. The brand is staying “hidden” no longer with the Double Ranch, a release that’s all about amplying herbs, spices, and, of course, flavor.
The Hidden Valley Ranch x Hidden Valley Ranch concoction merges two bottles into an ‘X’ shape, a humorous nod to brand collaborations and “drop” culture.
Image courtesy of Hidden Valley Ranch
“We love the excitement of drop culture and looked to bring that excitement to our ranch fans,” notes CC Ciafone, marketing director at Hidden Valley Ranch. “Our HVRXHVR collab shows just how serious we are about our ranch flavor. There’s nothing ranchier than the double herbs, double spices, and the double ranch of this limited-edition release!”
The bottle’s / bottles’ official launch will take place at ComplexCon on November 18, with fans getting early access to the flavorful fusion. Following the event, the release will become available nationwide.
To snag a bottle of Double Ranch, customers can utilize a special Snapchat lens starting November 18 at 2 p.m. ET (11 a.m. PT) by scanning any X-shaped object they come across, which prompts the Double Ranch bottle to appear on their screen with a ‘Buy Now’ option. Elsewhere, those without Snapchat can try their luck on the Hidden Valley website.
Image courtesy of Hidden Valley Ranch
In addition to the unique flavor experience, those who secure any of the 222 limited bottles will receive a double ramekin for dipping and a reversible bucket hat, all for just US$44, while supplies last.
[via Hidden Valley Ranch, images courtesy]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.