Tinder Unleashes ‘Rizz-First’ Redesign That Moves Beyond Looks

Tinder recently rolled out a suite of new profile and discovery features, coming in response to a growing desire among young singles, particularly Gen Z, for a refresh in online dating standards.

According to the dating site’s recent Future of Dating Report, 69% of Gen Z participants believe that dating standards should evolve to fit a modern and diverse society better.

Recognizing that there’s more to people than their photos, Tinder is introducing features to help users lead with authenticity and provide a fuller picture of who they are.

First, Profile Prompts encourage users to showcase their personalities and interests. By responding to prompts like“the first item on my bucket list is” and “two truths and a lie,” users can initiate more engaging and meaningful conversations beyond standard interactions.

Plus, the addition of quizzes allows users to discover and share compatibility potential with their matches. By putting these responses on their pages, one offers a glimpse into their preferences and interests, aiding in the match selection process.

Then there are the Basic Info Tags, which aim to reduce guesswork in finding matches by sharing personal information, such as pets, drinking habits, zodiac signs, and love languages.

In what Gen Z would term a “rizz-first redesign,” the application’s interface has been updated with a fresh look, enhanced animations, and a redesigned “It’s a Match!” screen.

For example, individuals can now switch to a Dark Mode in its settings, catering to one’s preferences and privacy, especially for late-night activity or discreet public matching.

“At Tinder, we understand that connecting today is about authenticity, depth, and the desire for connections that go beyond the surface,” said Mark Van Ryswyk, chief product officer at Tinder.

“With these new profile and discovery features, it’s never been that easy and fun to share what makes you unique.”

[via The Messenger and PC Tablet, cover image via Tinder]