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Stanley Chips In After Fire Ruins Woman’s Car While Her Tumbler Keeps Its Chill

By Mikelle Leow, 21 Nov 2023

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Image via Stanley


Products that promise to survive bullets and other attacks often seem too good to be true. But what if one of them has lived to tell its story?


A TikTok user named Danielle Lettering found herself in an unexpected spotlight after her car caught fire, but her trusty Stanley tumbler—which she had placed in the cup holder—emerged from the intense blaze almost unscathed and still literally chilling. In the aftermath of her vehicle’s fiery destruction, the woman shared a video of her Stanley tumbler with ice intact… even a day after the incident.

 

@danimarielettering

Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup

♬ original sound - Danielle


This unusual testament to the product’s durability spread like wildfire on the platform, eventually reaching the brand itself.

 

Moved by the video, Stanley’s global president, Terence Reilly, stepped in with a remarkable offer that went beyond just replacing the resilient tumbler. He not only promised to send her some new Stanley products but also requested to replace her fire-damaged vehicle, a gesture unheard of for the company.

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@stanleybrand

#stitch with @Danielle Stanley has your back ❤️

♬ original sound - Stanley 1913

 

“What an ordeal,” Reilly commented in a response video. “And we’re all really glad you’re safe. Thanks for sharing the video, because wow. It really shows how our Stanleys are built for life. Because of what it went through with you, I couldn’t think of a better example of our product’s quality.”

 

Reilly said the company would send over more Stanley cups, “but there is one more thing—we have never done this before and we will probably never do it again, but we’d love to replace your vehicle.” The brand apparently sent the woman a direct message to make good on its promise.

 

The TikTok community played a significant role in this remarkable turn of events, with viewers urging Stanley to replace Lettering’s car as a way to acknowledge the inadvertent advertisement she provided through her viral video.

 

Touched by the generosity, Lettering expressed her gratitude in a follow-up TikTok video, where she shared her plans to keep the original Stanley tumbler as a cherished keepsake.

 

@danimarielettering

 

♬ original sound - Danielle

 

“I’m so, so grateful to Stanley for doing this and I feel blessed beyond belief,” Lettering noted. “Nothing like this has ever happened to me before.”

 

 

 

 

[via USA Today and Jalopnik, cover image via Stanley]

This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.

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