Corona Turns Its Bottles Into Incentives To Drink At ‘Sunset O’Clock’
Image courtesy of DAVID Bogotá
Corona, a brand known for its laid-back beach vibes, has recently unbottled a unique campaign, Sunset O’Clock, turning every Corona bottle into a potential ticket to paradise. This innovative stunt leverages the time stamp on each bottle, ordinarily just a mundane detail, into a golden opportunity for consumers to win exotic getaways and enhance their sunset experiences.
In the novel campaign crafted by advertising agency DAVID Bogotá, the production time printed on each Corona bottle plays a pivotal role. The closer this time aligns with the actual sunset hour, the bigger the potential reward for the consumer.
Image courtesy of DAVID Bogotá
To participate, all you need to do is snap a photo of the time stamp on your Corona bottle and send it via direct message to Corona’s social media channels.
Miguel Merino, the beer brand’s global communication director, explains the ethos behind Sunset O’Clock and its mission to create memorable moments grounded in nature and simplicity: “Through Sunset O’clock, we effortlessly accomplished this by using a simple asset present in every bottle around the world.”
Image courtesy of DAVID Bogotá
It’s a unique twist, utilizing an existing feature on beer bottles to something far more appealing—all without any extra cost, Merino adds.
The campaign not only promises thrilling rewards, such as trips to idyllic Corona-inspired locations, but it also elevates the simple act of enjoying a beer during sunset into an engaging and potentially rewarding experience.
Image courtesy of DAVID Bogotá
Image courtesy of DAVID Bogotá
[via DAVID Bogotá, images courtesy]
