Meta Shows Off Quest 3’s Powers To Drivers Through Trippy Times Square Billboard
Video screenshot via Nick Robinson / Meta
AR/VR headsets are often left within the confines of your home. Meta, however, takes them outside for once with an out-of-home campaign for the Meta Quest 3, its most powerful headset yet. This new venture showcases the metaverse’s potential in a way that’s hard to ignore—right in front of the goggle-free eyes at New York City’s Times Square.
The centerpiece of this campaign, crafted by BBDO, is an eye-catching 3D billboard. It features an animation of a user donning the headgear and gripping its controllers.
What happens next defies reality: vibrant elements seemingly burst forth from the billboard, turning heads and sparking curiosity among the bustling crowd. The stunt is positioned to capture the attention of drivers and pedestrians in one of the busiest districts in New York.
Video via Nick Robinson / Meta
As one viewer notes, the advertisement’s illusion of multiple faux screens within a single display is “so very Meta.”
New OOH work from BBDO and Meta ðŸ‘
— BBDO San Francisco (@BBDOSF) December 7, 2023
Expand your world with the new Meta Quest 3, the most powerful headset yet. Blend virtual elements into your physical surroundings and turn your home into a mixed reality playground.
#theworktheworkthework #bbdoww pic.twitter.com/kL2CE4ic0k
The Meta Quest 3 is a standalone virtual-reality headset boasting a high-resolution display designed for immersive experiences. The device promises smooth performance, courtesy of its fast processor, making it well-suited for virtual-reality gaming and applications. One of its standout features is the color pass-through cameras that enhance augmented reality experiences, bridging the gap between virtual and real. Along with realistic audio and intuitive controls, the headset also comes with a variety of VR games.
[via Nick Robinson / Meta and Meta]
