Guinness Brews ‘Foot Pints’ To Give Snowy Cheers On Your Way To The Bar

Video screenshots via Guinness

Guinness is toasting to colder days in style with a pair of “pints” concocted to put a spring in your step. The ‘Guinness Foot Pints’, amusingly described as “the only boots you need to get a round in,” leave a trail of Guinness-shaped impressions in the snow—hence their punning name.

Crafted by advertising agency AMV BBDO, these boots are more than just a snug fit for the chilly season. They’re a nod to the creamy stout’s iconic look, with a black and white design that resembles a freshly poured pint.

Video screenshot via Guinness

The kick, however, arrives in the ingenious cutout on the footwear’s soles, which imprints the shape of a pint with every step.

The creative concept takes the beer brand’s annual iconic pint play to a new level. Blending with the fluffy nature of snow, the footprints turn every street in the winter into a canvas for Guinness art. 

Video screenshot via Guinness

Footnote: these are indeed real, and you can register your interest for the Guinness Foot Pints here.

Video screenshot via Guinness

[via Guinness and AMV BBDO, video and screenshots via Guinness]