Apple Ad Shows Jilted Power Outlet Grieving About Drifting From iPhone 15 Plus
By Mikelle Leow, 03 Jan 2024
Video screenshot via Apple
Apple takes an amusingly-charged approach to showcasing an impressive battery life, featuring a love-struck, animated power outlet pining for the days of frequent recharging in its latest advertisement, titled Miss You.
The spot’s star, a lovelorn outlet, croons to the tune of Way Too Long by Doe Boy, lamenting the extended periods between contact. It’s a humorous twist that personifies this wallflower’s “feelings,” missing the once-constant connection with the iPhone 15 Plus.
The device’s “loooooong battery life” is highlighted through this quirky narrative, boasting up to 26 hours of video playback or an impressive 100 hours of audio on a single charge.
Apple’s playful portrayal of extended battery life underscores the model’s ability to keep users connected, entertained, and productive for longer periods, reducing the need for constant charging.
[via AppleInsider, Ad Age, Forbes, video and cover image via Apple]