Fitness Chain Launches ‘Spaghetti Legs’ Pasta To Celebrate Post-Exercise Joy
By Mikelle Leow, 31 Jan 2024
Images via Les Mills
Les Mills, renowned for its group exercise programs, is putting a whole new twist on carb-loading with its launch of ‘Spaghetti Legs’ pasta, proving that you can work out hard and still pasta time indulging in your favorite comfort food. The New Zealand-based fitness brand is stirring the pot by encouraging gym buffs to “get sweaty, then eat spaghetti,” ensuring that leg day never goes unrewarded.
The company has introduced these tasty whole wheat noodles to kick off the celebration of its new Functional Strength workout, which is designed to beef up your lower body strength with impressive gains—boosting squat strength by 20% and jump height by 19% over eight weeks. The regime mixes heavy lifting with functional training to not just build muscle but to also enhance overall athleticism.
Image via Les Mills
The launch was marked by a special Spaghetti Legs class led by the workout’s co-creator, Ben Main, streamed live on Les Mills’ Instagram. The session gave followers a sneak peek of the program and a chance to snag some of this limited-edition pasta. After all, research shows that eating pasta can make you happy.
Spaghetti Legs pasta is part of Les Mills’ Choose Happy campaign, crafted with the creative minds at nice&frank. This initiative is all about injecting workouts with fun and flexibility, responding to the desires of Gen Z for workout experiences that bring more smiles and choices.
Alice Atherton, Les Mills’ head of brand, shares that fitness should be an enjoyable part of life, not a chore. “Spaghetti Legs is the latest example of us subverting expectations of a fitness brand to provide playful entry points for people to start their workout journey and reap the rewards of an active lifestyle,” Atherton describes.
View this post on Instagram
Main adds to this, pointing out the dual joy of coming together as a community and celebrating with food that not only tastes good but makes us feel good too.
“We’re all about making fitness more joyful and this is a fun way to bring people together, build community, and celebrate a food that’s been scientifically proven to boost happiness.”
More related news