Taylor Swift’s New Album Logo Has Fans Asking If She’s Switching To Finance
Image via Taylor Swift
Taylor Swift left fans red with anticipation when she announced her 11th studio album at the Grammy Awards. The Tortured Poets Department, set to drop on April 19, will feature 16 tracks with notable collaborations including Post Malone and Florence and the Machine, plus a 17th bonus track gracing the physical formats.
The album’s cover, a striking black-and-white image captured by Beth Garrabrant, is juxtaposed with the back cover’s poignant confession: “I love you, it's ruining my life,” setting the tone for what promises to be an emotionally-charged collection.
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Every detail in the teasers has been dissected, which isn’t so surprising because the superstar is known to fill her work with cryptic Easter eggs. It goes without saying that eagle-eyed fans are fixating on the album’s logo, which depicts the intertwined “TTPD” initials with an Art Nouveau flair.
📸| ‘The Tortured Poet’s Department’ logo pic.twitter.com/2Ve9eygB6n
— The Swift Society (@TheSwiftSociety) February 5, 2024
While fans have been quick to praise the glamorous look and have expressed a wish to tattoo this chic design onto their skin, others are finding the aesthetic to be a little out of the norm for Swift.
Family owned funeral home letterhead
— Em🪴Palughi (@empalughi) February 5, 2024
“Is she launching a private equity firm?” questions copy editor Chris Stanton.
Another person says the branding is “corporate law firm core,” while one jokes that it looks like a “family-owned funeral home letterhead.”
One social media user likens it to the personal logos of celebrities like Roger Federer and Tiger Woods.
In other recent news surrounding Swift, the pop icon finds herself embroiled in a legal tussle with Jack Sweeney, a 21-year-old student known for tracking the private jets of celebrities. Her legal team has demanded an end to the tracking and sharing of the aircraft’s movements, calling it stalking and harassment.
[via Newsweek, images via various sources]
