M&M’s Crafts Diamond Ring Out Of Peanut Butter To Provide Sweet Consolation

Image via M&M’s

People are always vying for gold, but at the Super Bowl, M&M’s has decided to shine a light on those who almost clinch the title. Enter the luxurious ‘Almost Champions Ring of Comfort’ for runners-up—M&M’s peanut butter turned into genuine diamonds.

It’s sweet consolation, alright. The confectioner heats the peanut butter to a scorching 3,000°C (5,432°F) and subjects it to pressures of 800,000 pounds per square inch, turning it into graphite, and then, with a bit of cutting and polishing, into radiant gems.

Image courtesy of M&M’s

The ring itself is crafted from 14K gold, and it features a diamond-encrusted replica of the M&M's Orange character, complete with a secret compartment for storing a single Peanut Butter M&M.

Image via M&M’s

The phrase “Almost Champions” is delicately inscribed in diamonds made from M&M’s peanut butter, while Orange gives a cheeky “We’re #2” salute. Adding to its charm are two circular orange rubies, each adorned with a gold ‘M’, representing the iconic Peanut Butter M&M’s lentils.

Image via M&M’s

The campaign doesn’t just honor those who have come close to Super Bowl glory; it’s also a nod to “almost champions” everywhere, including NFL legends Dan Marino, Terrell Owens, and Bruce Smith.

The initiative aims to remind us that while not everyone can be number one, there’ sgreat honor and dignity in coming close.

Second-best also prevails with a collaboration between M&M’s and the iconic clothing brand Champion, timed with the Big Game. The limited-edition Champion Comfort Collection by M&M’s, too, is designed exclusively for the fans left in the cold by the game’s outcome.

Image courtesy of M&M’s

Featuring a cozy two-piece hoodie and jogger set, this street-worthy array is crafted from luxuriously soft fleece, promising supreme comfort too. True to the playful spirit of M&M’s, the apparel sports colorful embroidered candies across the hood, chest, and leg. And in a nod to practicality (and perhaps a bit of indulgence), there’s even a front pocket perfectly sized for a pack of Peanut Butter M&M’s candies.

Image courtesy of M&M’s

Fans can have their eye on the Champion prize through Sunday, February 11, where they will have a shot at snagging these lounge fits. By heading over to mms.com, they can pledge their allegiance to their chosen team and enter for a chance to score a full set. Should their team face defeat, they still stand to win big, as select fans will be chosen to receive these snug pieces, complete with packs of Peanut Butter M&M’s. All is well when you remember that even in loss, there’s a silver—or rather, chocolate—lining.

Image courtesy of M&M’s

[via Family Jewelers and Food Beast, images via M&M’s]