Adobe Adds TikTok’s AI-Powered ‘Creative Assistant’ To Express Suite

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Adobe and TikTok have teamed up to make creating cool TikTok videos a whole lot easier, adding the social media giant’s Creative Assistant right into Adobe Express. With the help of artificial intelligence, anyone looking to make their videos pop can use this tool to get their ideas rolling, create the content, and even fine-tune it to catch more eyes.

“The new Creative Assistant add-on in Adobe Express reduces the time, effort, and resources required to work across different platforms for each stage of the content ideation, creation and distribution process,” says Stacy Martinet, vice president of marketing strategy and communications at Adobe. “We see tremendous value in being the first to collaborate with TikTok’s Creative Assistant, bringing together our unique creative tools and their extensive knowledge of a highly engaged, global audience and platform, to help make content that delivers real business value for our customers.”

And according to TikTok, videos made to fit its platform’s vibe are “critical for success.” Creators who optimize their content for TikTok have a 74% success rate of drawing the attention of viewers. Further, brands that tailor advertisements to TikTok’s style “experience 3.3x more action in outcomes, driving significant clicks, likes, and shares compared to other platforms.”

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TikTok’s Creative Assistant gives you the lowdown on what’s trending on TikTok, showing trending hashtags and relevant insights. Through a ChatGPT-like bot built into this feature, you could request fully fleshed-out stories, ideas, and scripts, and even generate images that meet your brief. Combine these tools with the all-in-one web editor’s TikTok-ready templates, stock videos, music, and more, and you’ve got the makings of a video that hits the mark. Once you’re done, you can even post the clip to TikTok directly from Adobe Express.

Image courtesy of Adobe

“We’re excited to integrate Creative Assistant within Adobe Express and help businesses seamlessly create TikTok-first campaigns within the platform they know and love,” expresses Sofia Hernandez, global head of marketing at TikTok. “Having the ability to ideate, create, and post all within Adobe Express further enables businesses of all sizes to create for TikTok at scale.”

This new feature is available for free in English to users in areas where TikTok is accessible, whether you’re on a basic or premium plan.

@adobeexpress

🎉 TikTok Creative Assistant add-on is here!✨ Your new TikTok creation bestie 🫶 Gain TikTok-first guidance, tackle creative blocks, generate scripts and images, discover insights from Top TikTok ads, and more all within Adobe Express.

♬ original sound - Adobe Express

[via Adobe, images courtesy]