Target Launches ‘No-Frills’ Brand, ‘Dealworthy’, That Starts From Under 1 Dollar
Image via Target
Target is practically performing cartwheels for budget-conscious shoppers with the launch of dealworthy, its latest house brand promising to deliver big value on nearly 400 everyday items. Filled with “everyday no-frills basics,” the selection’s prices kick off at under US$1.
The dealworthy range covers apparel and accessories, essentials and beauty, electronics, and home goods—including power cords, toothbrushes, laundry detergents, dish soaps, and undergarments—with most items priced under US$10. In the electronics tier, phone cases are marked down by as much as 50% compared to other brands offered up by the retailer.
Image via Target
The pieces arrive in simple white packaging, a nod to their minimal nature.
Emphasizing the brand’s commitment to quality despite the low prices, Rick Gomez, Target’s executive vice president and chief food, essentials, and beauty officer, comments, “With the introduction of our newest owned brand, dealworthy, consumers can shop hundreds of everyday basics at incredibly low prices, without sacrificing quality for the price.”
Gomez asserts: “We know that value is top-of-mind for consumers, and dealworthy, backed by our owned brand promise, will not only appeal to our current guests but position us to attract even more new shoppers to Target.”
Image via Target
The company is confidently backing dealworthy with a strong promise: if customers aren’t satisfied with any item from Target’s owned brands, they can return it within a year with a receipt for an exchange or refund.
Image via Target
Shoppers can expect to see these pocket-friendly items hit the shelves and Target.com starting in February, with plans to roll out new products throughout 2024 and into early 2025. Options like Drive Up and Order Pickups within two hours and home delivery, processed through Shipt in as fast as an hour, will also be available.
