Pepsi Takes Over Cities Around The World To Show Off New Logo
Video screenshot via PepsiCo / PR Newswire
Pepsi has just popped open its first major global redesign in 14 years, and it’s doing it with a bang through mesmerizing light shows and giant can displays.
The soda brand’s new look has soared across 120 markets worldwide, with iconic landmarks becoming canvases for the refreshed logo.
Video screenshot via PepsiCo / PR Newswire
London’s O2 arena glowed with a pulsating blue Pepsi globe. Spectators riding the nearby gondolas were treated to the sight of an inflatable can emerging from the Thames, soon accompanied by a choreographed drone light show painting dynamic patterns in the night sky. Meanwhile, Warsaw, Poland, and Ho Chi Minh, Vietnam, saw over 70 giant hot air balloons beautifully take the shape of the emblem.
Video screenshot via PepsiCo / PR Newswire
Video screenshot via PepsiCo / PR Newswire
Video screenshot via PepsiCo / PR Newswire
Effervescent spectacles also took flight in Al-Ula in Saudi Arabia, along the Nile in Egypt, and Ain Dubai, where Pepsi’s globe symbol greeted onlookers in larger-than-life activations. In Bangkok, Thailand, a supersized can is seen atop a building and digitally pouring its cola into a 3D screen.
Video screenshot via PepsiCo / PR Newswire
Video screenshot via PepsiCo / PR Newswire
Video screenshot via PepsiCo / PR Newswire
Not to be outdone, the Gaddafi Cricket Stadium in Pakistan witnessed a giant Pepsi can making a surprise appearance mid-game. Other cities like Mumbai and Melbourne also played host to their own unique installations.
Video screenshot via PepsiCo / PR Newswire
The revamped logomark notably blends Pepsi’s history with a decidedly modern flair. The introduction of electric blue and black to the color palette adds a contemporary edge, while the signature Pepsi pulse—symbolizing the “ripple, pop, and fizz” of the beverage—echoes the rhythm of music, the excitement of sports, and the pulse of culture. This new motif, first unveiled in the US, is now making its debut worldwide, bridging digital, experiential, and retail touchpoints.
Video screenshot via PepsiCo / PR Newswire
Video screenshot via PepsiCo / PR Newswire
“We wanted to show how Pepsi, through this visual identity change, brings to life its brand platform ‘Thirsty for More,’” says Eric Melis, vice president of global brand marketing at PepsiCo. “Our new visual identity is bold, unapologetic, and modern, and our fans can expect the same great taste with even more exciting experiences.”
Much of its creation is led by sweet sentiments. When fans everywhere were asked to draw the Pepsi logo, most included the brand name alongside the globe—a testament to the enduring power of its heritage. Pepsi responded by incorporating these elements into the overhaul, “[tapping] into that nostalgia with a firmly modern twist.”
Video screenshot via PepsiCo / PR Newswire
As Pepsi ventures into this new era with its global glow-up, it intends to deliver the same beloved taste along with even more immersive and entertaining experiences that fans have come to expect.
[via PepsiCo / PR Newswire]
