Adobe Debuts Express For Enterprise To Make Marketing Creation A Breeze For All

Image courtesy of Adobe

Adobe is stepping up its game—and it means business—with the launch of Adobe Express for Enterprise, a powerful tool designed to enhance marketing content creation and streamline brand-consistent production across various business functions. The new offering is powered by Adobe Firefly Image Model 3, which delivers photorealistic outputs speedily and ensures commercial safety.

The tool comes packed with features aimed at helping businesses maintain brand integrity while boosting productivity. Brand Controls, Bulk Create, Generate, and Firefly Custom Models allow advertisers and marketers to efficiently reuse and adapt content for upcoming campaigns and tailor assets for different regions. Sales teams can create and personalize engaging materials for clients, while communications teams can design stakeholder content swiftly and effortlessly.

Image courtesy of Adobe

Image courtesy of Adobe

Adobe Express for Enterprise brings forth brand consistency with template locking and style controls, allowing brand stewards to share approved content for reuse or localization. The interoperability between Adobe Express, Photoshop, and Illustrator keeps creative and marketing workflows aligned and assets up-to-date.

Image courtesy of Adobe

The app also features Firefly generative AI models, designed to be business-safe, enabling enterprises to deploy the app confidently and cost-effectively with Firefly-powered tools like Text to Image, Text to Template, and Generative Fill, along with other features like auto-translate. 

Notably, all members can now dabble with the new Firefly Image Model 3 in Adobe Express, which promises unprecedented quality and control in generating new images based on reference styles, moods, and compositions.

For those worried about copyright concerns, Adobe says it is also assuming intellectual property indemnification for imagery generated with Firefly, giving brands additional assurance. Plus, Content Credentials, a “digital nutrition label” that’s automatically attached to assets created or edited with Firefly, provides a layer of transparency in the creative process.

Image courtesy of Adobe

Teams can collaborate efficiently using Projects, sharing brand assets, libraries, files, and more in a dedicated space. Adobe Express for Enterprise simplifies tasks for non-marketers, offering tools to remove backgrounds, convert images to GIFs, generate QR codes, and create various marketing materials like videos, flyers, and presentations.

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Integrated with Adobe Acrobat, Creative Cloud, and AEM Assets, Adobe Express for Enterprise also ties into Adobe GenStudio, an end-to-end content lifecycle app. This integration enables marketers to repurpose existing brand-approved content, generate variations for digital channels, and measure content performance seamlessly. Without requiring specialized creative skills, team members across departments can remix approved assets and direct content editing. Clients include IBM’s marketing teams, who have praised the tool for enhancing the creation of on-brand content aligned with business objectives.

Image courtesy of Adobe

Looking ahead, Adobe will introduce Firefly Custom Models in Adobe Express, allowing enterprise customers to create bespoke Firefly models that reinforce brand identity across tools and marketing touchpoints. Features like Bulk Create and Generate will enable marketers to swiftly produce design variations and test messaging performance.

Image courtesy of Adobe

The company is also working on an Adobe Express Extension for Microsoft Copilot, set to launch soon. This extension will enable employees to create on-brand content within Microsoft 365 apps, enhancing creativity and productivity without disrupting workflows.

[via Adobe, images courtesy]