US ‘Electoral Coins’ Want You To Vote With Your Head (Not Tail, Or Luck)

Video screenshot via IssueVoter

While it may sound absurd, many states still resort to flipping a coin to break electoral ties—a tradition that’s been around since the time of the Founding Fathers—leaving critical decisions up to pure chance. However, there’s a price to pay with every individual vote. Emphasizing this, nonpartisan online group IssueVoter has rolled out Electoral Coins.

The campaign, crafted by advertising agency The Community, adds weight to act of flippant flipping. Each limited-edition, “24K-ish gold” coin is poignantly designed to show two sides of significant issues that should never be left to chance, reminding US citizens of the importance of their vote.

Environment Coin

A green future or time-tested fossil fuels?

Images via Electoral Coins

Gun Laws Coin

A call to arms or gun reform?

Images via Electoral Coins

Marijuana Coin

Ban or legally commercialize marijuana?

Images via Electoral Coins

Immigration Coin

“Heavier immigration policies or more welcoming policies for foreigners?”

Images via Electoral Coins

Book Ban Coin

“Are they old enough to learn these topics in school?”

Images via Electoral Coins

These commemorative coins are available exclusively through donations of any amount on the Electoral Coin website. Supporters will receive a collectible piece that serves as a reminder to put in their two cents’ worth when it comes to their future.

[via Ads of the World and Little Black Book, video and images via IssueVoter]