Heinz & Kit Kat Take A Lick Of Insanity With… A ‘KitKatChup’ Bar?!
Image via The Kitchen North America
Heinz ketchup might pair well with many foods, but you rarely hear chocolate being one of those things. However, it seems that’s a contender coming for french fries’ dipping crown, no thanks to a viral trend on TikTok that swears by the bizarro combination that is Kit Kat and ketchup. The idea is so strange, it’s prompted reactions by both Heinz and Kit Kat. Surprisingly, neither one of them is convulsing.
On their TikTok accounts, both brands have posted videos of skeptical employees giving the unusual pairing a try, resulting in a mixed bag of reactions.
@kitkat #stitch with @James Craves Ketchup & KitKat®! 😬 We put it to the test… 🫠Would you try it? 🤔 #kitkat #ketchupkitkat #unusualfoodcombos #haveabreak
♬ original sound - KITKAT
@heinzuk #stitch with @KITKAT would YOU try a KitKat with Tomato Ketchup? 🤯 We can confirm the combo slaps tho 🤠#heinz #kitkat #ketchup #weirdfood #weirdfoodcombos
♬ Trendsetter - Connor Price & Haviah Mighty
Going even further, Heinz and Kit Kat have taken a break (ha!) from all the seriousness with a playful mockup of a ‘KitKat’Chup’ bar, featuring the chocolate wafer snack with a reddish-brown hue. The visual was crafted by The Kitchen, Kraft Heinz’s in-house creative agency, who playfully disclaims that the project “wasn’t on our bingo card.”
Interstingly, this sweet-and-savory fever dream isn’t an entirely new concept. Back in 2020, Heinz UK released tomato ketchup chocolate truffles for Valentine’s Day.
Double-dipping into this mashup, Heinz proudly announces on social media, “Even when it’s KitKat, It Has to be Heinz.”
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[via The Kitchen North America and Mashed, images via various sources]
