Leica Launches ‘LUX’ Mobile App That Puts An Old-School Camera Into Your Pocket

Image via Leica

Old is the new new. The smartphone has taken the backseat of late as young photographers lean into retro mediums, rushing to thrift stores to pick up a film or digital camera. Recognizing the returning fascination with the tactile experience and lo-fi aesthetic, Leica has launched the Lux app. Strictly for the iPhone as of now, Lux promises an experience about as close to holding a Leica model as you can get without actually owning one.

Image via Leica

One of the most click-worthy features is the app’s ability to emulate the unique character of Leica’s reversed M-series lenses. For that dreamy bokeh effect, Aperture Mode brings digital replicas of classic Leica lenses like the Summilux-M 28 f/1.4 ASPH and Noctilux-M 50 f/1.2 ASPH. Powered by the company’s proprietary image processing engine, these simulations faithfully recreate the distinctive look and beautiful background blur that Leica lenses are renowned for.

Image via Leica

Lux goes beyond lens simulations, taking a dip into the brand’s color science expertise. The app offers a range of film presets and color profiles inspired by Leica cameras, including Leica Classic, Leica Contemporary, and Leica Black & White. Each ‘Leica Look’ adds depth, character, and a touch of Leica magic to your photos.

Image via Leica

For extra control in your hands, Lux offers a comprehensive toolkit for photography enthusiasts. From exposure compensation and shutter speed to ISO, white balance, manual focus, and RAW capture – you have the power to tailor every aspect of your shot to your creative vision.

Image via Leica

Leica’s Lux app is now available to download via the Apple App Store.

[via Digital Photography Review and Digital Trends, images via Leica]