Kraft Serves Up Dinnerware Pre-Tinted With The Look Of Macaroni & Cheese Dinners

Image via Kraft Heinz Canada / Businesswire

Few dishes command the same universal affection as Kraft Dinner’s iconic macaroni and cheese. It evokes nostalgia, simplicity, and warmth, a staple in North American households for over eight decades. Now, the brand is offering a different way to scoop up some love for their comfort nosh.

In collaboration with luxury home décor brand AnnSandra and home design shop Les Ottomans, Kraft Heinz Canada has launched a Kraft Dinnerware collection that includes a dinner bowl, a snack bowl, and a serving spoon. The pieces feature a golden ombre tint, mirroring the iconic cheesy hue of the pasta favorite.

Image via AnnSandra

The color choice pays homage to the paprika and turmeric that give the dish its distinctive look, a shade familiar to anyone who’s ever enjoyed a bowl of Kraft Dinner (KD). The dishware even recreates those rings that come about when you’ve cleaned up your bowl with a spoon.

Image via AnnSandra

Image via AnnSandra

For many families, says Brian Neumann, head of brand communications for Kraft Heinz Canada, “the ritual of making KD their own way… often includes eaching for the same dedicated dishware every time they make it.”

He adds: “With the Kraft Dinnerware collection, we’re celebrating this unsung part of the ritual, proudly highlighting the cheesy golden hue of our mac and cheese and the reassuring comfort KD has brought fans for over 85 years, because when you love something, it shows!”

Image via AnnSandra

Kraft Dinner’s original blue box is known for its natural ingredients, with no artificial flavors, colors, or preservatives. The golden tint of the mac and cheese is the wonderful result of these ingredients. Now, fans can bring a piece of that comforting hue into their dinner tables. Priced at US$30, this treat of a set is available for purchase via AnnSandra.

[via Little Black Book and Daily Hive, images via various sources]