Kate Spade x Heinz Team Up To Drip Ketchup From Head To-Ma-Toes
Image courtesy of Kate Spade New York
Kate Spade New York has dipped into a new aesthetic for its Summer 2024 collection by squeezing with Heinz. The pieces, whimsically spilling ketchup nuances, celebrates fans’ “irrational love” for the condiment and the over-the-top lengths they go to for flavor.
This limited-edition “condiment couture,” as described by the fashion label, infuses the classic Heinz ketchup imagery into an array of bright and colorful styles, painting a red and white palette across ready-to-wear tees, totes, pouches, keychains, small leather goods, phone cases, and more.
Image courtesy of Kate Spade New York
“It’s the thoughtful details that bring this collection with Heinz to life—from the embellishments on the tee and the way our 3D ketchup bag looks just like that classic red and white packet,” shares Jennifer Lyu, senior vice president and head of design at Kate Spade New York. “The playful designs are perfect for all of summer’s special moments, capturing the spirit of the season.”
Image courtesy of Kate Spade New York
Highlights include a T-shirt with a “tear here” corner tag and a shiny large tote bag that mimics the glossy finish of ketchup. There’s also a crossbody bag and a wristlet designed to resemble squeezed sauce packets, with a corner appearing as if ketchup is oozing out, adding a tang to your wardrobe staples.
Image courtesy of Kate Spade New York
Images courtesy of Kate Spade New York
The playful theme continues into footwear, with loafers featuring splotches of spilled “ketchup” on the upper and insoles. Additionally, a keychain packet with fries completes the lineup.
Images courtesy of Kate Spade New York
No matter if this collection is to your palate, one thing’s for sure—it will add a dollop of fun to the world of fashion. Pricing for these tasty fashion statements ranges from US$45 to US$398, with the pieces dipping into select Kate Spade New York stores, online, and at department and wholesale retailers across North America, Europe, China, Japan, and Southeast Asia from July 1.
Images courtesy of Kate Spade New York
[via Kate Spade New York, images courtesy]
