New Clothing Brand Launches Pieces Claiming To Protect Your Body From Wi-Fi, 5G
By Mikelle Leow, 27 Jun 2024
Images via Ohmni
You can now wear tinfoil conspiracies on your sleeve. British rapper and singer M.I.A. is making waves—and supposedly impeding some—with her new streetwear brand, Ohmni. And while her contemporaries focus on doling out $20 gear, her mission is a little more unique—to shield wearers from the invisible electromagnetic waves of Wi-Fi, 4G, and 5G that permeate our modern lives.
Launched on conspiracy theorist Alex Jones’ Infowars website, the bizarre collection promises to “block 99.99% of Wi-Fi, 4G, and 5G from reaching your brain.”Items include a US$100 Tin Foil reversible two-tone bucket hat that features a construction of “pure copper and nickel Faraday fabric.” For those seeking broader protection, the $200 Data Protection Dump Bag claims to block “99.99 percent” of “electromagnetic radiation.”
For those who fear technology’s apparent chokehold on fertility, new ‘Protency’ boxers and jeans, crafted from silver, are here to “protect you and your future generations.”
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There are also anti-trace phone cases with “real-life VPN” and Brain Protection Durags to help you fully enter incognito mode.
Fancying itself “the armor of the modern knight in the age of technological warfare,” Ohmni justifies its mission:
“In the time of smart cities, digital crypto, AI, NeuraLink, hackable humans, zero privacy, deepmind, internal body data harvesting, and indiscriminate tracking surveillance, mind data mining, social media overload, augmented reality, social credit system, virtual dystopian mindfield, we bring you the revolutionary future of fashion. This is not your artist foray into fashion. This is a necessity.”
Members of the scientific community have widely debunked the claims of harm from everyday levels of electromagnetic radiation emitted by Wi-Fi and cellphone towers.
But who’s to say empirical data is enough? Not M.I.A., who maintains an open mind.
“If the conspiracy theorists are wrong, good for you, you own some beautiful clothes made with pure silver and precious metals,” the website proclaims. “But if they are right, you just might have saved the future of humanity.”
[via Complex, Dazed Digital, Vibe, images via Ohmni]