Nike’s Jordan Brand Ushers In New Identity And Rallying Cry: ‘Our Turn’
Image via Nike
Nike’s Jordan Brand is aiming high with a bold campaign and slogan, “Our Turn.” It’s a rallying call for athletes, artists, and dreamers who refuse to wait for greatness and be sidelined. They're here to make their mark, and Jordan Brand is providing the platform.
“Today marks a milestone moment for the Jordan Brand. The moment we enter a new chapter of Greatness with that same bold and defiant spirit that Michael [Jordan] has always embodied with our new brand voice—Our Turn. It is both a rallying cry and a statement,” expresses Caitlin Sargent, chief marketing officer of the Jordan Brand. “We believe there is Greatness in everyone. Our role is to unleash that within the next generation across every corner of the world by inspiring them to rise up and take their turn.”
Image via Nike
Image via Nike
The ball is in everyone’s court, and making the first dribble is The One Finals, a global one-on-one basketball tournament between players from around the world on the historic streets of Paris’ 18th arrondissement to commemorate the new brand voice. The prize is a year-long partnership with Jordan Brand; basketball fans can catch all the action on July 26 via the Jumpman23 Twitch channel.
Image via Nike
Paris will not just be the backdrop for The One Finals; it will be the heartbeat of the event, transforming into the “City of Flight,” in the words of Nike. District 23, located in the 18th arrondissement, will be the epicenter of this transformation. Throughout the summer, the district will host various cultural and competitive events, culminating in a grand block party on July 26 during The One Finals.
Image via Nike
The athletes competing in The One Finals embody the spirit of Our Turn. Players like Tati Griffin, Gabby Ramos, and Zhang Ziyue are set to redefine the narrative with their performances. From Los Angeles to Tokyo, these players are ready to showcase their skills and make history in Paris, proving that destiny is something they create, not something they wait for.
Image via Nike
Image via Nike
Image via Nike
[via Sneaker Freaker and Tiebreaker Times, images via Nike]
