Chelsea Football Club Burns With Passion With Refreshed Visual Identity
Video screenshot via Chelsea Football Club
Chelsea Football Club is setting the pitch ablaze with a fiery new brand identity, aiming to ignite passion not just on the field, but with fans and the wider football community. This fresh look, spearheaded by creative agency Uncommon, kicks off with a scorching new home kit for the 2024-25 season.
Keeping the overhaul aglow is a vivid blue color scheme, symbolizing the hottest part of a flame. More than being about scorching wins, the fiery aesthetic denotes the club’s burning passion and unwavering unity.
CFC LDN 🔥
— Uncommon (@uncommon_studio) July 15, 2024
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A new icon designed to show @ChelseaFC as London’s true club. This new visual identity will continue to come to life across the club, stadium & players throughout the season. Stay tuned ðŸ‘€âš½ï¸ pic.twitter.com/OJpZ3QbUCL
Meanwhile, the Chelsea lion logo is paired with “CFC LDN” (Chelsea Football Club, London) in a tasteful serif typeface, giving the regal roar a distinctly London accent.
Video screenshot via Uncommon Creative Studio
The We Burn Blue campaign goes beyond the 90 minutes. The new home shirt, designed by Nike, incorporates an electric orange accent, a nod to the dynamic energy and potential of Chelsea's young talent, honed at the renowned Cobham training center. The distinctive “melting pot” pattern, resembling liquid gold and silver, symbolizes the fusion of Chelsea’s rich history with the vibrant youth culture of London.
Video screenshot via Uncommon Creative Studio
Function meets fire with this new kit. Advanced 4D data-driven design and computational methods ensure peak athletic performance, while Dri-FIT ADV technology keeps players cool, mobile, and ventilated.
Video screenshot via Uncommon Creative Studio
By embracing its fiery spirit and deep London roots, Chelsea’s new identity positions it as “London’s true club.” Get ready to see the Blues burning brighter than ever before.
Video screenshot via Uncommon Creative Studio
[via BBC, More About Advertising, Creative Review, images via various sources]
