Procreate CEO Says He ‘F***ing’ Hates Generative AI, Vows Never To Add It To App
Photo 155434602 © Savconstantine | Dreamstime.com, video screenshot via Procreate
While artificial intelligence paints its strokes across the world, one creative tech giant is refusing to let it into its scapes. Procreate, a go-to iPad app for digital artists, has put its foot down on the use of generative AI, making key choices that set it apart from competitors like Adobe.
In a candid video addressing users’ concerns about possible AI training, Procreate CEO James Cuda didn’t mince words about his feelings towards the technology in art. “I really f**king hate generative AI,” he stated bluntly. “I don’t like what’s happening in the industry and I don’t like what it’s doing to artists.”
We’re never going there. Creativity is made, not generated.
— Procreate (@Procreate) August 18, 2024
You can read more at https://t.co/9Fgh460KVu ✨ #procreate #noaiart pic.twitter.com/AnLVPgWzl3
Cuda added that the software would not be introducing generative AI to its offerings. “Our products are always designed and developed with the idea that a human will be creating something,” he explained.
On its website, the company has newly outlined three commitments: no generative AI, ensuring user privacy, and maintaining that users’ work belongs solely to them.
Screenshot via Procreate
With these promises, Procreate is distancing itself from industry greats that have integrated AI with open arms.
While Cuda admits uncertainty about where this choice will take the company, he remains confident that uplifting human creativity is the right path forward.
Bookmark this. Such a fascinating announcement
— Marques Brownlee (@MKBHD) August 19, 2024
Procreate CEO gets on camera to make it clear he HATES generative AI, and they will not be integrating it ever into any of their products. Artists and users on social media celebrate. TAKE NOTES, ADOBE
(buuuuut technically this is… https://t.co/9i2w8b0FBG
The CEO of Procreate saying "I really fucking hate generative AI" is music to my ears. https://t.co/MKlmEp67lg
— Pedro Alpera (@PedroAlpera) August 19, 2024
Artists: “Are you going to add generative AI to procreate?”
— Musa Breeses🌠(@BreezesBeesezs) August 19, 2024
Procreate: pic.twitter.com/dEGquavspW
Art industry take notice. THIS is what real artists want and demand from their software companies… from their industry. https://t.co/HcfQb53b3T
— Derek Laufman (@laufman) August 19, 2024
[via 9to5Mac and TechCrunch, images via various sources]
