Behr Unleashes Its 2025 Color Of The Year—It’s Luscious & Inviting
Image courtesy of Behr Paint Company
The secret is out—Behr Paint Company has crowned ‘Rumors’ as its 2025 Color of the Year, a deep, ruby red that’s as vibrant as it is versatile.
“Rumors is a modern take on the timeless red that creates an energetic appeal to make a lasting statement in a stunning way,” explains Erika Woelfel, vice president of color and creative services at Behr Paint Company. “Rumors is a modern take on the timeless red that creates an energetic appeal to make a lasting statement in a stunning way.”
Image courtesy of Behr Paint Company
The selection comes from the company’s own research discovering that 76% of Americans would consider painting a room or wall a shade of red. Naturally, this’ll instantly elevate a space, creating a bold yet cohesive style that’s warm and energetic.
Image courtesy of Behr Paint Company
Beyond aesthetics, 60% of Americans feel genuinely energized by the use of red in home design. The hue is said to inspire creativity and self-expression, empowering all whose gaze it holds.
Image courtesy of Behr Paint Company
Notably, over half of Americans feel that Rumors gives them the vibe of a high-end hotel, reminding them of luxurious hospitality spaces.
“Our Color of the Year empowers consumers to use color with confidence,” shares Andy Lopez, senior vice president and head of marketing at Behr Paint. “Rumors is undoubtedly a color that inspires creativity while being versatile enough to transform a space through large and small projects.”
Image courtesy of Behr Paint Company
[via Behr Paint Company, images courtesy]
