IKEA’s Colorful New Range Supporting Marginalized Artisans Is Baskets Of Fun
Images courtesy of IKEA
Crafting a brighter future, IKEA has unveiled the second rollout of its MÄVINN collection, celebrating the artistry of craftspeople from Bangladesh, India, and Jordan.
MÄVINN’s latest lineup—following the success of 2023’s edition—gathers 17 colorful handcrafted products created by artisans from five social businesses: Classical Handmade Products in Bangladesh, Ramesh Flowers, Rangsutra, and SPUN in India, and the Jordan River Foundation in Jordan. Each piece tells a story of cultural heritage while providing employment opportunities for individuals in vulnerable communities.
Image courtesy of IKEA
The array includes baskets, rugs, bags, pillows, blankets, robes, and hanging flower holders that are handwoven, braided, or embroidered using locally sourced jute or cotton.
Image courtesy of IKEA
Image courtesy of IKEA
Image courtesy of IKEA
Despite being steeped in tradition, they’ll brighten up contemporary households while remaining completely versatile. Take, for example, the basket with feline ears, which can also double as a cat bed.
Image courtesy of IKEA
Over the past 12 years, IKEA has worked with social enterprises to generate work and training for 11,000 individuals, with a focus on empowering women and marginalized groups. This translates to more job opportunities and financial independence.
Image courtesy of IKEA
Image courtesy of IKEA
“MÄVINN showcases craft techniques passed down through generations, and it’s amazing to create together and learn from each other with these artisans who have kept these traditions alive,” shares Paulin Machado, a designer at IKEA of Sweden. She emphasizes the selection’s role in tying traditional craftsmanship with modern design principles.
Image courtesy of IKEA
The latest MÄVINN collection is set to grace IKEA stores around the world and online starting September 2024. The launch will occur in two phases, with the second half of the collection making its debut in December.
Image courtesy of IKEA
Image courtesy of IKEA
Image courtesy of IKEA
Image courtesy of IKEA
Image courtesy of IKEA
[via IKEA, images courtesy]
