Specsavers Interrupts Movie Screenings With Hard-To-Read Messages
Image via Digital Cinema Media
After 20 years of bringing clarity through its humorous Should’ve Gone to Specsavers campaign, Specsavers has set its sights on a new frontier: the big screen. Over the next six months, moviegoers at Cineworld Cinemas will be treated to a series of comical mishaps featuring staff who clearly need to schedule an eye exam.
In one standout moment, the usual “turn off your phones” reminder is botched by the announcer because the text is too small to read. Another sees a cinema cleaner vacuuming in front of the screen.
These sights for sore eyes, set to run alongside blockbusters like Despicable Me 4, Deadpool & Wolverine, and Beetlejuice Beetlejuice, is the result of a collaboration between Manning Gottlieb OMD, Digital Cinema Media, and DCM Studios.
. @Specsavers has teamed up with @cineworld to bring its renowned 'Should’ve' humour to the big screen. 🎬👓ðŸ¿
— Digital Cinema Media (@DCM_cinema_news) August 28, 2024
Find out more: https://t.co/RKHR532fkm #CinemaAdvertising #Media #MediaPartnership #Cinema #Advertising pic.twitter.com/qZq54QKTxW
Commending the iconic nature of the long-running Specsavers campaign, the brand’s global creative director Richard James notes, “Specsavers’ unique brand of humor lends itself perfectly to these new media formats, and we hope we can entertain the audience just as much as what follows on the big screen.”
[via Ads of Brands, Marketing Beat, Creative Review, Campaign UK, cover image via Digital Cinema Media]
