PayPal Refreshes Brand To Mark 25 Years Of Being Right On The Money
Image via Pentagram
PayPal is cashing in on a fresh look, courtesy of legendary design firm Pentagram. Besides underscoring the platform’s role as a global catalyst for digital payments, the overhaul is all about simplicity, flexibility, and modernity—essentially mirroring PayPal’s mission to make money transactions easier and more accessible for everyone.
After aiding transactions for over 25 years, PayPal decided it was time for a visual refresh to match its innovative spirit and commitment to keeping things simple and user-friendly.
Andrea Trabucco-Campos and his Pentagram team dreamed up a sharper, more modern take on the iconic monogram. The overlapping P’s have been given a geometric edge, with de-rounded corners creating a crisper look.
Image via Pentagram
Colors in the logomark have been reworked too, with bright and deep blues creating a sense of dimension, while the nod to Venmo’s signature blue adds a subtle touch of cohesion to PayPal’s family of apps.
Further, the design studio developed a complete identity system that includes a bespoke typeface called PayPal Pro. This new font, based on a contemporary version of the classic Futura, aims to embody boldness and clarity. The designers are also working on a companion typeface, PayPal Pro Text, optimized for smaller displays.
Image via Pentagram
Image via Pentagram
The broader color palette has undergone a significant shift as well. Gone is the yellow that once featured prominently in PayPal’s branding. In its place, a sophisticated black and white scheme now dominates, with blue accents providing energy and distinction. This change extends to the user interface, where the familiar yellow payment buttons have been replaced with sleek black ones.
Along with the visual tweaks, PayPal’s new image emphasizes movement. The design draws on the physical gestures we associate with making payments—tapping, swiping, and flipping—bringing these everyday actions to life through brand animations and digital touchpoints. This integration of motion with the logo and typography is meant to reflect the seamless experience of using PayPal, whether you’re tapping a button or flipping through options.
The new branding launches with PayPal’s updated debit card, but there’s more to come as the company rolls out the refreshed look across all its products. Pentagram’s reimagining is built to be adaptable, making it easier for PayPal to connect with a wide audience while staying true to its roots: being everywhere, for everyone.
Image via Pentagram
Image via Pentagram
Image via Pentagram
[via Pentagram]
