Burger King Captures Mothers’ First Post-Partum Meals In Stirring New Visuals
Image via BBH London
Burger King is taking “eating for two” to a whole new level with its latest campaign, Bundles of Joy. Together with advertising agency BBH London, the fast-food giant has cooked up a fresh take on post-birth festivities, showcasing real mothers savoring a Whopper meal right after giving birth
The unbridled delight of that first post-delivery bite is clear in these out-of-home and print advertisements, along with a short film, showing unfiltered moments of new moms enjoying their meals after greeting their little nuggets for the first time.
Image via BBH London
The inspiration came from a Mumsnet survey commissioned by Burger King UK, which highlighted the unique satisfaction new mothers find in their first meal after giving birth. Drawing from this insight, the brand timed the campaign’s launch for September 26—statistically the day when the most babies are born in the UK.
To add extra flavor to the occasion, Burger King UK has introduced a one-day special: ‘The Grill Line’, an exclusive hotline that allows new mothers in London to have a Whopper Meal delivered straight to their hospital beds.
Image via BBH London
Because sometimes, after the ultimate labor of love, nothing hits the spot quite like your favorite comfort food.
[via Creative Review, Campaign UK, Little Black Book, The Drum, images via BBH London]
