Adobe Brings More Transparency To Images Online With ‘Content Authenticity’ App

Image courtesy of Adobe

Adobe is giving creators a new way to protect their work with the launch of Adobe Content Authenticity, a free web app that allows users to add Content Credentials to their digital creations. These credentials act like a “nutrition label” for content, attaching secure metadata that provides information about the originator and how the work was made. It’s designed to help creators receive proper attribution and combat the rising concerns around AI-generated content and misinformation.

Image courtesy of Adobe

With the rise of AI and deepfakes, creators are growing more concerned about unauthorized use of their work. A recent study by the creative tech giant found that 91% of creators want a way to reliably attach attribution to their content, while over half worry about their work being used to train AI models without permission. The new app aims to address this.

“By offering creators a simple, free and easy way to attach Content Credentials to what they create, we are helping them preserve the integrity of their work, while enabling a new era of transparency and trust online,” shares Scott Belsky, chief strategy officer and executive vice president of design and emerging products at Adobe. “The Adobe Content Authenticity web app will not only benefit creators but also help consumers navigate the digital ecosystem with greater clarity.”

Image courtesy of Adobe

The app, set to roll out in public beta in early 2025, will allow users to attach credentials to their images, audio, and video files, ensuring they can protect their work from misuse. Additionally, creators can opt out of having their content used to train AI models. Those interested can join the waitlist here.

Image courtesy of Adobe

The web tool will integrate with popular Adobe programs like Photoshop, Lightroom, and Firefly, creating a central hub for managing credentials. By embedding metadata into their content, users can safeguard their work’s integrity while giving internet users more insight into the content they engage with online.

Image courtesy of Adobe

A new Chrome extension, available in beta now, enables users to view attached Content Credentials when scrolling through social media or browsing websites. The technology behind it uses digital fingerprinting and watermarking to keep credentials secure, even if the content is altered or shared in new formats.

[via Adobe, images courtesy]