IKEA Seeks To Make Insomnia-Filled Nights Dreamier With 2025 Sleep Trends Report

Image via IKEA

For most Americans, a good night’s sleep often feels like a dream deferred. And they'll be tossing and turning their way through 2025, according to new research unveiled by IKEA US and the National Sleep Foundation (NSF).

Nearly nine out of 10 adults are dissatisfied with their rest, and many would give up social activities for a solid night of shut-eye. The findings come from Sleep Matters: An Illuminating Report on Sleep, a collaborative study aiming to address the barriers keeping Americans from getting the rest they need.

Bedding bugs

The research surveyed more than 2,000 adults in the US to better understand their sleep habits, challenges, and the broader effects of sleep deprivation on mental health, relationships, and creativity. The results painted a troubling picture: most Americans are falling short of the recommended seven to nine hours of sleep per night. Factors such as stress, disorganized routines, and racing thoughts are major culprits, with younger generations particularly affected. Alarmingly, 40% of respondents admitted that worry and an overactive mind often keep them awake.

The study also revealed some surprising attitudes toward sleep. A majority of Americans recognize its importance, with 86% willing to forgo enjoyable activities—such as dinners or concerts—to prioritize sleep. On average, people spend over 30 minutes daily thinking about sleep, which amounts to nearly eight days a year. These findings highlight how deeply slumbers, or the lack of them, influence daily life.

“Adults were also asked to report how sleep affects their creativity,” the report continues. “Common themes emerging from the data showed that adults feel good sleep mainly impacts their creativity by allowing better focus and concentration, providing them with energy, allowing them to think more clearly, and putting them in a better mood. Some adults additionally feel good sleep leads them to dream, which impacts their creativity.”

Some dreamy advice

IKEA has also shared 2025 sleep predictions inspired by the wearying results. This year, the bedroom is all about layering: cooling bedding, mattresses with toppers, and layered window treatments to create customizable sleep environments for temperature control, comfort, and darkness. As more people look to refresh their setups for winding down, medium-firm mattresses are predicted to be the top choice, offering balanced support and comfort.

Image via IKEA

Another insight emerging in 2025 is the connection between sleep and creativity. Bold, playful textile patterns are expected to make waves in bedroom design, allowing people to personalize their spaces to find their spark. 

Image via IKEA

“At IKEA, we believe sleep should be a pleasure, not a source of pressure,” said Tania Moreira, bedroom business manager at IKEA US. “With 80 years of experience in sleep solutions, we love helping our customers create the bedroom of their dreams. This collaboration with the National Sleep Foundation is helping us shine a light on sleep challenges so that we can better educate and take care of the many.”

[via IKEA]