Maserati’s Trident Logo Gets A Modern & Elegant Update, Here’s What Is Different
Image via Giovanni Love / Shutterstock.com
Following the footsteps of BMW and Rolls Royce, luxury car brand Maserati has updated its logo.
The Italian automobile launched its brand new MC20 sports car last week, but eagle-eyed fans pointed out that the model also carries an updated trident logo.
Maserati decided to remove decorative features of the symbol—the lightning bolt and the oval border—making it look “more modern, balanced and elegant,” it claimed. The simplified logo now only features its trident, which is a symbol of “courage and strength.” It is inspired by Neptune’s statue in Piazza Maggiore, Bologna, where the company is based.
The brand’s wordmark also received a subtle change. The “Maserati” logo has been sharpened and streamlined, giving off a much contemporary look.
Maserati's trident logo gets a subtle update https://t.co/SIvsYgl0jm pic.twitter.com/gz2DdmDHj2
— Computer Arts (@ComputerArts) September 15, 2020
Maserati MC20 Is The First To Wear An All-New Logohttps://t.co/I18pXQyODv
— Cooper (@MT_Cooper_M22) September 13, 2020
Wraz z debiutem nowego Maserati MC20, firma przedstawiła też odświeżone logo. Zmienił się nieco również sam napis. Porównanie: zdjęcia po lewej: model MC12 z 2005 roku, po prawej nowe MC20. 📷https://t.co/qcbsR9RYaP #Maserati #Trident #MaseratiMC20 pic.twitter.com/EaDrXQU6FA
— Roy Given 🇵🇱 (@Roy_Given) September 10, 2020
[via Creative Bloq, cover image via Giovanni Love / Shutterstock.com]
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