Cannes Lions’ 2021 Winning Grand Prix Ads Prove It’s Not Just About The Product
Video screenshot via Burger King
Besides the Super Bowl, there’s perhaps only one period of the year when everyone fawns over advertisement after advertisement. The time is here again, as the Cannes Lions Festival of Creativity has announced its Grand Prix winners for 2021.
In spite of lockdown restrictions that would have cramped their styles, brands and advertisers still showed up and created some of the most compelling campaigns of recent times. Given the reactive nature of advertising, several initiatives inevitably surrounded the COVID-19 pandemic, offering humor and hope to jaded viewers at home.
Take a peek at some of the advertising world’s most compelling initiatives from the past year, and see the full lineup of Grand Prix prizewinners on Campaign.
Sinyi Realty’s In love we trust, created by Dentsu Mcgarrybowen Taiwan
Taiwan’s most-shared advertisement of 2020 tackles its rising divorce rate and urges young people to conquer their fear of commitment.
House of Lapland’s Salla 2032, created by Africa DDB
What looks to be a pitch to let the Finnish town of Salla host the 2032 Summer Olympic Games turns out to be a call for help to save the climate.
Bodyform and Libresse’s #WombStories, created by Abbott Mead Vickers BBDO
The advertisement aims to illustrate the pain that women are put through during menstruation and childbirth.
Nike’s Crazy Dreams, created by Wieden & Kennedy Portland
H&M’s Looop, created by AKQA
Tinder’s apocalyptic, interactive Swipe Night experience, created by 72andSunny
Swipe Night is an apocalyptic choose-your-own adventure experience, integrated in the app. Users’ choices are added to their profiles to help them break the ice with dates.
Mastercard’s True name, created by McCann New York
In this hopeful video, Mastercard encourages transgender and non-binary cardholders to embrace their identities and display their chosen names.
Burger King’s The Moldy Whopper, created by Ingo, David Miami, and Publicis Romania
Who could forget this all-natural moldy Whopper from Burger King?
Heineken’s Shutters, created by Publicis Milan
[via Campaign, videos via various sources, cover image via Burger King]
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