TikTok Tests New ‘Effect House’ Studio To Let You Develop Your Own AR Filters
Image via Pemika Chedpiroon / Shutterstock.com
TikTok is looking to build its portfolio of moving image tools by allowing creators to use its new toolset, the ‘TikTok Effect House’, to create augmented reality experiences.
Currently in private beta testing, the studio will allow for TikTok’s own developer community to build AR effects usable in the app.
On its website , the social media platform is offering developers early access to test out the new feature. Effect House appears to be a feature focusing on the building of AR experiences that TikTok users can access and enjoy directly from the video app.
Potentially, it won’t be limited to just AR, but there’s no saying that other offerings—perhaps even VR—can’t see similar developments.
“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience,” a spokesperson told TechCrunch. “Currently, we’re experimenting with ways to give creators additional tools to bring their creative ideas to life for the TikTok community.”
This might hint at a simplified user-friendly developing experience, too, rather than being limited to just developers with an existing skill and tool set.
TikTok has also revealed to TechCrunch that the website was actually launched earlier in August. However, the project itself is still in early stages in only a few markets, such as the US.
Because it’s in such an experimental stage, there isn’t a set date for when the feature will become more widely available. The spokesperson has also clarified that some of the platform’s experiments won’t make it all the way to launch. Until the feature has undergone more testing and we can be surer of the details to follow, we’re just going to have to wait and see.
TikTok is launching an Effects Studio in beta
— Matt Navarra (@MattNavarra) August 14, 2021
h/t @Sam_Schmir pic.twitter.com/K3LS5S2Yoq
[via TechCrunch, image via Pemika Chedpiroon / Shutterstock.com]
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