Smartphone brands need to give their social media managers official work phones, because this keeps happening and happening. Frankly, it’s embarrassing.
Ahead of the recent iPad unveiling—which included an M2-powered iPad Pro and redesigned mid-ranged iPad tier—Apple CEO Tim Cook teased the event on Twitter with a video that came with the tagline, “Take Note.”
It’s been pointed out that the hashtag Cook used, #TakeNote, is also the official hashtag of the Utah Jazz NBA team. Seemingly aware of this, Apple chose not to accompany its version with an icon (also known as a hashflag). Utah Jazz’s hashtag, meanwhile, has a basketball next to it.
The Google Pixel Twitter account couldn’t help but join in on the conversation, and wrote: “Hmmm ok, I See You. #TakeNote. @NBA fans… #TeamPixel is here to get you closer to your favorite team—tell us yours and we might be able to make your NBA Tip-Off even better.”
Just a little friendly competition, right? Well, as they say, your detractors are secretly your greatest fans. Whoever from Google that posted the tweet did so from an iPhone, which was made abundantly clear by the “Twitter for iPhone” text stamped in the metadata.
It goes without saying that some people noticed the gaffe, and they poked fun at Google for apparently secretly preferring Apple products to its own. The tweet was promptly deleted and reposted via “Twitter for Web.”
Brands need to stick by their products not just with their words but their actions too. You wouldn’t catch Coca-Cola spokesgranddaddy Santa Claus drinking Pepsi, would you?