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French Football Federation Revamps Its Logo & Crest Following World Cup Victory
By Mikelle Leow, 31 Jul 2018
New French Football Federation logo. Image via French Football Federation
France emerged victorious at the World Cup 2018, defeating Croatia 4-2 in the final. Not only was the win celebrated in the form of some baller memes, the country’s governing body of soccer also marked the milestone by revamping its branding.
In honoring the nation’s second World Cup reign, the French Football Federation (FFF) has given its iconic Gallic rooster mascot—or “le coq gaulois”—a cleaner appearance, dusting off the gradients from its feathers and straightening its comb. Long overdue is the new eye imprinted on its profile for a friendlier look.
The modernized, matte logo also sports a new typeface spelling out the club’s acronyms, and brings more focus to FFF’s color palette, with an additional red streak lining the base of the now equal-sided hexagon. This branding will appear on members’ jerseys.
The new crest is now topped with an extra star to mark France’s recent win. Elsewhere, it resembles very closely to the new logo, but is slimmer and includes France’s name.
The revamped logomark will represent all of the federation’s groups including amateur players, so the two stars will only be added on the jerseys of France A (the country’s national team) and the women’s team.
Old logo (left) VS new logo (right). Images via French Football Federation
French Football Federation’s new crest. Image via French Football Federation
[via LogoDesigner.co, images via French Football Federation]
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