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Dunkin’ Rebrands With New Identity While Retaining Its Iconic Font And Colors
By Izza Sofia, 27 Sep 2018
After 68 years together, Dunkin’ Donuts has officially rebranded to just Dunkin’.
Its new identity, which has been created by Jones Knowles Ritchie (JKR), together with creative agencies BBDO New York and Arc Worldwide, relaunches the brand under its new name and spotlights the company’s efforts to serve “great coffee fast” without losing sight of its heritage and unique relationship with customers.
The overhaul includes a refreshed brand voice and store experience, while retaining its familiar font with pink and orange colors that were introduced in 1973.
Its new look will appear on the company’s packaging, website, advertisements, social media platforms and remodeled locations across the US.
CEO of Dunkin’ Brands David Hoffmann said the new branding is the company’s effort to “modernize the Dunkin’ experience for customers.”
“From our next generation restaurants, to our menu innovation, on-the-go ordering and value offerings, all delivered at the speed of Dunkin’, we are working to provide our guests with great beverages, delicious food and unparalleled convenience. We believe our efforts to transform Dunkin’, while still embracing our incredible heritage, will keep our brand relevant for generations to come,” he added.
[via Dunkin’, images via Dunkin’]
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