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IKEA’s Ad Shows How Lounging On Its Sofa Can Leave You In A Wondrous Cat Nap
By Izza Sofia, 27 Sep 2018
IKEA UK’s latest ad captures the common feeling people have when they are lazing on the sofa—that is, wanting to curl up into a ball and nap like a cat.
The ad sees a young woman dressed in a fluffy sweater, yawning and stretching. The brand’s iconic ‘FRAKTA’ bag then magically appears, containing IKEA’s cushions and pillows. The woman pulls them out of the bag and tosses them onto the sofa, before magically transforming into a cat and laying down for a nap on its furniture.
The ad ends with the voiceover, “Wonders can come out of the blue.”
According to IKEA, the ad is a new creative approach for the brand that ventures away from its traditional “room-specific” focus. It draws attention to its smaller items that can immediately transform a living space.
Take a look at the ad below.
[via IKEA Ireland, images via IKEA ]
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