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Meet ‘Magic UX’, A New Smartphone UI Design Inspired By The Physical World
By Yoon Sann Wong, 29 Oct 2018
Image via ©Special Projects Studio Ltd
London-based design and innovation studio Special Projects, who counts the BBC, Google, Samsung, Logitech, P&G, and Design Council under its clientele, has created a novel smartphone user interface (UI) inspired by the physical world.
‘Magic UX’ uses real-world perception to help you navigate the digital realm with the help of augmented reality.
Special Projects explains, “The moment when you move between apps, copying text from a webpage into an email, for example, is more complex on a small screen than it would be in the physical world, interrupting flow and increasing the cognitive load of a simple task.”
To overcome this “no man’s land” that lives in the void between apps, Special Projects designed a spatial UI inspired by the natural and fluid interactions of the physical world.
For instance, ‘Magic UX’ lets you “pin” apps to a physical space and transport content between apps by dragging it through space.
The invention has been fully patented and Special Projects has successfully built a functioning prototype. The creative studio is currently looking into licensing the technology to bring it mainstream and enhance everyday interactions.
Watch how it works inside the videos below and find out more on Special Projects’ website.
[via Special Projects, videos via Special Projects, main image via ©Special Projects Studio Ltd]
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