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Balmain Gives Its Logo The ‘Plain’ Redesign… But With A Hint Of ‘Bitcoin’
By Mikelle Leow, 04 Dec 2018
Images via Balmain and Wikimedia Commons
Balmain has done it. The French fashion house is the next of many to start adopting bare-bones, sans-serif logos, so you can finally collect them all.
The new emblem was unveiled at the Balmain Pre-Fall 2019 presentation by the creative director Olivier Rousteing on Monday.
First and foremost, the wordmark has lost its outlined design and serifs. It now sits along the veins of simple, “modern utility” logos flaunted by high-end retailers like Chanel, Louis Vuitton, and Burberry.
Perhaps most strikingly is the new ‘B’ monogram that isn’t just a single letter—stare at the whitespace and you’ll see a ‘P’, which stands for the first name of founder Pierre Balmain. It’s also a reference to Paris, Rousteing detailed. He added that the character took almost a year to perfect.
Despite its clean appearance, the symbol has been mocked for looking a bit too familiar.
“Why does the new logo look like it’s Bitcoin?” asked Facebook user Eve Muradyan.
Others have criticized Balmain for not “differentiating” its visual identity, adding that the simplicity of its new logo meant that counterfeiters would be able to easily replicate it.
The new logo will debut on an upcoming bag style called the ‘B’ bag. Do you think it’s blah or brilliant?
Old logo (left) VS new logo (right). Images via Balmain
[via Vogue, images via various sources]
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