Bridal Store Gets Applause For Inclusive Wedding Gown Display With Wheelchair
By Izza Sofia, 10 Jan 2019
Image via Shutterstock
A bridal shop in the UK is garnering positive feedback due to its inclusive window display.
Beth Wilson first tweeted the image of the exhibit that shows a mannequin wearing a gown while seated on a wheelchair.
Wilson, who is disabled, said she was passing by The White Collection Bridal Boutique in Portishead, Bristol when she noticed the eye-catching presentation. She praised the store for creating it and made a point that such storefronts shouldn’t be rare.
She wrote on Twitter, “The new wedding shop in town has a wheelchair using mannequin and it shouldn’t be exciting but it’s the first time I’ve ever seen disability portrayed in a shop window.” Her tweet received positive reactions from people hoping that other retailers would be open to featuring disabilities in their brick-and-mortars as well.
Wilson told Cosmopolitan that the store made the disabled feel represented as they are often made to feel “invincible” and are rarely seen in media, let alone modeling gorgeous clothes in stores.
She applauded the boutique for decorating the wheelchair instead of hiding it. Wilson explained that mobility aids are often negatively presented, when they should, instead, be celebrated, since they provide aid for disabled individuals.
The White Collection has responded to all the encouraging feedback with a tweet expressing its delight at the positive commotion the window display has sparked.
The new wedding shop in town has a wheelchair using mannequin and it shouldn’t be exciting but it’s the first time I’ve ever seen disability portrayed in a shop window. pic.twitter.com/N5sco2fLJf— Beth Wilson (@doodlebeth) January 9, 2019
Right? 😍— Alexander the Great (Pumpkin) (@AlexTGOAT) January 9, 2019
My first thought was a Queen! 👑
(Idk how the greenery is attached to the wheels, or if it's stuck IN the spokes and just for show?)
But my second thought was those (removable! modular!) chair-back decorations & HECK YESSS Regal Queen FLOWER THRONE! pic.twitter.com/wNMhs197fG
Tokyo! Spotted this fall and I was so excited I texted my bf. pic.twitter.com/tvbIzlyz6q— Abba Wabba (@Abba_Wabbaz) January 10, 2019
Have to say, that dress looks fabulous with the chair, good to see them showcase how important it is that they make sure dresses look great for every client.— BoukeSB (@bosyber) January 9, 2019
This is fab! If only more bridal shops showed this level of inclusivity— VintageWeddingPhotos (@VintageWPhotos) January 9, 2019
It should just be the norm, but it is exciting, especially as a wedding shop I feel, as I have never seen disability represented either in mainstream media or 'high street' shops in the wedding industry.— Tamsyn @ 💖💀VelvetVolcano💀💖 (@VelvetVolcano) January 9, 2019
This is great to see, wheelchair users do get married and wear wedding dresses. More of this please.— Rosemary Frazer (@RosemaryFrazer) January 9, 2019
This is great to see. Just last night I was thinking why don’t we see more of this?!— Reginé Gilbert (@reg_inee) January 9, 2019
You should definitely be excited. It might be a small thing, but feeling seen by mainstream clothing companies is rare. As a plus woman, esp. one on a budget that's a feeling that I just got to have starting a few years ago. It's incredibly uplifting.— Hallie's ☄️ (@HallieS86) January 9, 2019
This is AWESOME. Made my eyes leak a bit.— Kit ♿️ (@solitaryrainbow) January 9, 2019
This is great and should be done more often. Can I also add that the dress is gorgeous and I love how they decorated the whole scene 😍😍— New Year, Old Me (@ErsteKatze) January 9, 2019
And I love that first thing I noticed before the chair was that stunning dress and those shoes! 😍— Me, The Man & The Kids (@MeTheManAndKids) January 9, 2019
[via Cosmopolitan, opening image via Shutterstock]
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