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Shutterstock Pokes Fun At Fyre Festival With ‘Event Trailer’ Using Stock Footage
By Izza Sofia, 31 Jan 2019
Left: Fyre Festival, right: Shutterstock
The infamous marketing video for Fyre Festival was definitely slick, unfortunately the event has become infamous for failing to deliver.
Stock photography company Shutterstock has taken inspiration from the failed festival and created a video that emulates the event’s trailer. The twist? It’s entirely made out of stock footage.
The disastrous “luxury music festival” was promoted by supermodels and celebrities, including Kendall Jenner who was paid US$250,000 per Instagram post to publicize the event.
Unfortunately, the organizers failed to deliver and has resulted in numerous lawsuits. Shutterstock’s campaign proves that it doesn’t need extraordinary costs to produce such a spectacle.
In this first video titled That Overhyped Festival, which is part of its ‘It’s Not Stock’ campaign, Shutterstock uses stock assets amounting to less than £1,600 (US$2,099). It pieced together paradise destinations, swimming pigs and real models without a hefty price tag.
Shutterstock chief marketing officer Lou Wiess said that the company knew it was capable of creating the same video at the comfort of their own desks. The video aims to tell designers that they are able to create anything from Shutterstock’s vast stock library. You can compare Shutterstock’s original video to Fyre Festival’s promotional video below.
[via The Drum, opening images via Fyre Festival, Shutterstock]
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