Coca-Cola, Delta Apologize For ‘Creepy’ Napkins Urging Strangers To Fall In Love
By Mikelle Leow, 08 Feb 2019
Images via Markus Mainka / Shutterstock.com and Diet Coke
Imagine minding your own business in a flight, and then suddenly having someone hand their number to you—unsolicited. A sweet, old-fashioned gesture, perhaps? Many think otherwise.
In an attempt to create real-life love stories straight out of a romantic comedy, Coca-Cola and Delta Air Lines handed out napkins to passengers that persuaded them to share their phone numbers with strangers.
The napkins, a collaboration between Diet Coke and Delta Air Lines, came with prompts like, “Be a little old school. Write down your number and give it to your plane crush. You never know,” and “Because you’re on a plane full of interesting people and hey… you never know.”
Unfortunately, love wasn’t in the air in this case, as passengers thought the napkins were downright “creepy.”
Twitter user ‘ducksauz’, who shared some photos of the napkins, wrote, “Hey Delta and Coca-Cola, these napkins are creepy as f***. Pretty sure no one appreciated unsolicited phone numbers in the ‘good old days,’ and they sure as heck don’t want the number of someone who has been gawking at them on a plane for hours today. Not a good look.”
“Napkins received from Delta on [a] Wednesday flight seem unintentionally creepy…” said ‘MJJoe’, who called the marketing tactic a “swing and a miss.”
Both brands have since apologized for making passengers feel uncomfortable with their campaign.
“We sincerely apologize to anyone we may have offended,” Coca-Cola told Atlanta Business Chronicle. “We worked with our partners at Delta to begin removing the napkins last month and are replacing them with other designs.”
Delta Air Lines addressed in a statement, “We rotate Coke products regularly as part of our brand partnership, but missed the mark with this one. We are sorry for that and began removing the napkins from our aircraft in January.”
Hey @Delta and @CocaCola These napkins are creepy AF. Pretty sure no one appreciated unsolicited phone numbers in the ‘good old days’ and they sure as heck don’t want the number of someone who has been gawking at them on a plane for hours today. Not a good look. pic.twitter.com/PJAiurFRMh— ducksauz (@ducksauz) January 21, 2019
[via Yahoo Lifestyle, images via various sources]
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