Barbie Expands Its Inclusivity With Wheelchair And Prosthetic Limb Designs
By Yoon Sann Wong, 12 Feb 2019
Barbie is expanding its ‘Fashionistas’ line to promote even greater diversity by introducing three new designs, slated to arrive in June 2019.
Parent company Mattel plans to unveil a wheelchair model, a doll with a prosthetic leg, as well as one with textured, braided hair. The company hopes that the broader lineup will “further showcase a multi-dimensional view of beauty and fashion.”
The wheelchair design has been one of the most highly requested by fans, according to Mattel. To ensure that the result accurately resembles a real wheelchair, Mattel partnered with UCLA Mattel Children’s Hospital as well as experts in the field. This mobility device can be paired with any doll from the brand’s ‘Made to Move’ line.
The doll with detachable prosthetic limb was created in partnership with 13-year-old Jordan Reeves, who founded the nonprofit Born Just Right, which develops “creative solutions that help kids with disabilities live a more enjoyable life.”
The doll, wheelchair, and matching ‘DreamHouse’ ramp is expected to retail for approximately US$19.99. Dolls from the ‘Fashionista’ line sell for US$9.99 each.
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Over the years, the #Barbie #Fashionistas line has evolved to be more reflective of the world girls see around them. We’re excited to expand our offerings as the most diverse and inclusive doll line in the world. Shop the new Fashionistas this Fall! #Barbie60
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[via USA Today and Mashable, main image via Born Just Right]
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