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Sea Shepherd’s Unsettling Ads Stress The Devastating Impacts Of Ocean Plastic
By Yoon Sann Wong, 14 Mar 2019
“A simple plastic bag seems harmless, but it can represent extreme suffering – and even death – for thousands of animals in the oceans,” writes Sea Shepherd in a press release that introduces its ads, which have been designed with strong imagery to spur action against plastic pollution.
The NGO—dedicated to the conservation of marine wildlife—partnered with Tribal Worldwide São Paulo and DDB Guatemala to create the visuals, with 3D production completed by Notan Studio.
Each ad comes with the caption, “The plastic you use once tortures the oceans forever.”
Guiga Giacomo, Executive Creative Director at Tribal Worldwide São Paulo, elaborated inside the press release, “Unfortunately, a small and thoughtless action in our daily life can cause huge damage to nature without us even realizing it. In this campaign, we aim to remedy this by reaching the largest number of people possible, bringing awareness to the fact that with small and easy steps, we can ensure that terrible scenes like these do not happen.”
Reducing your daily plastic footprint is, in fact, easier than you think; avoiding the use of plastic straws is a good start.
World Wildlife Fund has also provided 10 tips to help you efficiently cut your everyday plastic use.
[via GlobeNewswire, images via Sea Shepherd]
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